How to decide which days to sign up for?
Day 1 - Analytics 101: Introduction and User Training is a one day course aimed at people with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to understand Google Analytics reports, interact with Google Analytics and improve the way they go on to use the information presented.
Day 2 - Analytics 201: Advanced Analysis and Measurement is a one day course aimed at those with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to take their understanding of Google Analytics to the next level, including data cleansing, best practice analysis and taking actions based on Google Analytics reports.
Day 3 - Analytics 301: Advanced Tracking and Technical Implementations is a one day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple and complex environments.
Day 4 - Website Optimizer 101: Introduction to Landing Page Optimization is a one day course aimed at marketers with website performance responsibilities who intend to start running Google Website Optimizer experiments to improve the visitor-to-goal conversion rate by means of testing alternative content and accurately comparing outcomes.
Day 3 - AdWords 101: Introduction to Paid Search Management is a one day course aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.
Day 4 - AdWords 201: Building Profitable Paid Search Campaigns is aimed at an audience similar to that of the AdWords 101 course, but is for those who require a deeper appreciation of Google AdWords many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.
What are the benefits of attending?
After successful completion of Day 1 - Analytics 101: Introduction and User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website's content.
After successful completion of Day 2 - Analytics 201: Advanced Analysis and Measurement, students will be able to understand how Google Analytics can be used to improve website performance.
After successful completion of Day 3 - Analytics 301: Advanced Technical Implementation, students will be able to implement and configure Google Analytics for all but the most complicated of websites.
After successful completion of Day 4 - Website Optimizer 101: Introduction to Landing Page Optimization, students will be able to plan and conduct tests on alternative versions and layouts of landing pages using the Google Website Optimizer.
After successful completion of Day 3 - AdWords 101: Introduction to Paid Search Management, students will be able to plan, set-up, manage and optimise, following industry best practice, basic Google AdWords campaigns for themselves and/or on behalf of clients.
After successful completion of Day 4 - AdWords 201: Building Profitable Paid Search Campaigns, students will be able to manage, optimise and develop sophisticated Google AdWords campaigns for themselves and/or on behalf of clients, exploiting the full range of Google AdWords features. Many of the latest AdWords features are covered on this second AdWords day allowing attendees to develop their campaigns to their full potential.
What's the format of the training?
The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.
Who are the instructors?
Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt's biography on our team page. Matt is a Google Analytics Seminar Leader.
Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron's biography on our team page.
I would like to talk to the instructors before I attend - how do I do that?
Please contact the instructors directly (see below) or, for sales information, call + 44 (0) 870 752 1066.
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Matt Trimmer +44 (0) 7786 930 032
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Sharron Lonsdale +44 (0) 20 3008 7305
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I would like some more information before I attend - how do I get that?
Feel free to contact us now to discuss your requirements
How do I book?
Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select "Register Now!". All our public training courses can then be paid for by credit card, or payment by invoice may be requested.
Are there any pre-requisites for attending?
Students will require online Administration access to an active (recording some data) Google Analytics and/or Google AdWords (depending on the days attended) account throughout the courses. For AdWords, you can attend the advanced course only if you have previously attended the introduction course.
What are your Terms and Conditions?
Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.
Can these courses be run on-site at my company?
Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client's specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.
Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.
Feel free to contact us now to discuss your requirements.
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