Silicon Valley - Effective eMail Marketing - Best Practices
Effective eMail Marketing - Best Practices
Proactive, outbound Email Marketing should be an important, key
component of your overall marketing or customer/member communications strategy.
Email marketing is cost effective and easy to measure. Suitable for all
experience levels, this session will teach you how to master email marketing
communications with a comprehensive look at best practices and winning
strategies for getting and keeping quality subscribers, increasing
deliverability and open rates, writing good headlines and content, saving time,
getting readers to take action, and more ! The workshop will help you
to:
* Reach more people with your message * Create email
campaigns that get results * Get your emails opened and read * Write
compelling subject lines and copy * Interpret email campaign results
(open-rates, bounce-rates, click-thru rates, etc
...)
Marketing Communications, Marketing, trade show and event marketing professionals who need to learn the latest eMail Campaign marketing techniques to better understand their customers' needs, improve customer satisfaction and loyalty, and enhance trade show attendees’ experience with their brand.
Speaker Background
Stu Carty is a Regional Development Director at Constant Contact, the leading do-it-yourself email marketing service. Stu is veteran sales and marketing specialist with more than 20 years of progressive experience in the enterprise software industry. At Constant Contact, he leads seminars and workshops on email marketing best practices. Prior to joining Constant Contact, Stu ran his own independent consulting, coaching, and training business, and successfully used professional email marketing practices to market his services to Global 5000 companies.
When
Wed, Jul 09, 2008, 11:41 AM Start
Wed, Jul 09, 2008, 01:30 PM End Add to my calendar