Write Technology offers an interactive 4-hour session: The Art of Blogging. This class focuses not on the technology behind blogging, but the writing. The Art of Blogging includes defining an audience, understanding your goals, finding your voice, exploring blog etiquette, and more. We don’t just talk at you; the class is an engaging discussion to help you improve your blog.
1. What is a blog? In this portion of the class, we’ll define blogging, understanding what makes blogs different from your average web site. We’ll discuss what blogs you enjoy, and why. What makes you participate? We’ll talk about the ROI of corporate blogging and review some successful corporate blogs. 2. Blogging Goals At this point, we’ll define goals for your blog. There are a few goals you should always have. What else do you want to get from your blog? What are your ideas for reaching these goals? 3. Blogging Voice In this section, we’ll define and understand your audience and your style. What does your audience want to hear? How do they want to hear it? We’ll work to understand subtle marketing on a blog and developing your conversational style. We’ll also dive into sharing opinions on blogs, and whether you want to share them with your readers. 4. Content The most important thing on a blog is content. We’ll talk about where to find it and how much to research. We’ll discuss consistency, quantity, and quality. Curious as to where to find images that you can legally use on your blog? We’ll cover that too. Finally, we’ll review how to deal with proprietary information and blogging about your company. 5. Blogging Etiquette We’ll cover the 10 Commandments of Blogging, as well as other tips and tricks, including page breaks, linkbacks, internal links, corrections, and citations. We’ll also talk about comment moderation and dealing with negative commenters and criticism. 6. Quick Tips for Growing Your Blog with New Media We’ll finish the day with the phenomenon of talking to yourself, etiquette for commenting on other blogs, understanding tagging, and some basic SEO principles. We’ll also cover RSS feeds in more detail. __ Takeaways: A new comfort level and knowledge for maintaining your blog, participant guide, access to a private class-only wiki for on-going discussion. ____ Cost & Payment: The course is being offered at the introductory rate of $179.
Credit card accepted via Paypal. To pay with a check by mail or at the door, please contact events@write-tech.com. Credit cards will not be accepted day-of.
____ Questions: Contact Michelle via email or call 859.426.9748.
____ About Your Instructor: In October 2003, Michelle Lentz decided to leave her job as an instructional designer to start Write Technology. Michelle has spent a fair amount of time studying elearning and Web 2.0. This knowledge has led to Michelle regularly presenting at national conferences and local events. She has recently presented at Elliot Masie's Learning 2007 (Blog Yes! Using Your Blog for Internal Marketing) and several sessions on wikis and on open-source technologies at ASTD TechKnowledge 2008. (View a complete list of Michelle's upcoming and recent presentations.) Michelle maintains four weblogs, including an award-winning blog on wine and her industry-specific blog. She is overconnected in social media and is also a contributing writer/professional blogger for Brian Solis's bub.blicio.us social economy blog.
Write Technology currently offers customized courses on The Art of Blogging, 140 Characters of Less: Introduction to Microblogging, and Introduction to Web 2.0 and Social Media.
When
Tue, Nov 18, 2008, 08:00 AM Start
Tue, Nov 18, 2008, 12:00 PM End Add to my calendar
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