Hands-on Marketing Plan Workshop
Feb 6, 2014 in Englewood, NJ (just outside NYC)
Learn how to easily implement marketing strategies that will bring
you real business results.
This is a hands-on workshop on how to develop your 2014 marketing
strategies and plan, based on an easy-to-use, data-driven 7-Step Marketing
Strategies process. You'll be guided through the process
step-by-step, with hands-on exercises that will allow you to start working on
your plan. Participants will leave the workshop with a start on putting
together or refining their marketing plan, so that they really maximize
All materials and templates needed will be provided, including a
copy of the workbook ""The 7-Step Easy Marketing Strategy Process
- How to Maximize Business Results from your Marketing Efforts". Both
hardcopies and electronic versions of the templates and worksheets (Windows/MS
Office) will be available. Bring your own laptop or tablet if you'd
prefer to follow along on your computer.
Coffee / tea, morning snacks, refreshments and lunch will be
You will see that there are a few ticket choices for attending the
workshop, so sign up as early as possible to get the best price. The
first 3 people to register will get a 60% discount. If you miss out on that, then register before
Jan 19th at midnight to get the Early Bird price, a 30% discount.
Bird discounts apply through Jan 19th. After
that, standard rates apply:
Workshop General Admission: $299
This price includes the full-day hands-on workshop in a small
group with individual one-on-one mentoring to help you get a solid start on
your marketing plan. It also includes the
52-page marketing strategy workbook, presentation handout, marketing plan template
and worksheets, as well as a 30-minute followup coaching session with Joanna to
help you follow through on your marketing plan.
Payment: We use PayPal to process workshop
registration fees due to its high level of security. If you have your own
PayPal account, you can use it; otherwise, there is an option for individuals
who don't have one to use a credit card.
Refunds: We will offer a full refund,
minus a $50.00 fee, for cancellation until Jan 30, 2014. After that we will be
unable to provide any refunds, but we can reschedule you to a subsequent
workshop if you find you are unable to attend.
The workshop will cover the 7 key steps for developing or refining
your marketing strategy:
1. - Defining your niche & detailed optimal customer profile
2. - Analyzing your market
3. - Competitive analysis
4. - Your USP (unique selling proposition)
5. - Identifying distribution channels, partners and complementors
6. - Defining your marketing mix - strategies & tactics
Promotion: online, offline,
social media, search engines, etc
7. - Measuring & refining your marketing
The workshop format will intersperse presentation time, exercises
to work on your marketing plan, and group discussion time, to allow you to get
the most out of the session. Liberal
breaks will be provided, and the location will have WiFi connectivity if you
need to access work or email during the breaks.
& Presenter: Joanna Lees, Ph.D.
Joanna has 20 years of experience in marketing and strategy at
Fortune 100 companies, as well as experience working on projects with startups,
midsize and larger companies, across a variety of industries. She is
comfortable presenting to a wide range of audiences, from C-Suite to hands-on
implementers from both technical and business perspectives. For more
information you can visit:
(general information on marketing strategy)
(marketing planning for software/service/tech firms)
Questions? Contact Joanna at firstname.lastname@example.org or