The International conference on Qualitative Consumer Research and Insights (QCRI2011) will be held on the 7 & 8 April 2011 in Malta . The pre-conference workshop on social media research by Ray Poynter will be held on the 6 April. This unique and highly interactive event will bring together top academics and industry practitioners to discuss, debate and brainstorm cutting-edge qualitative techniques while converting results into actionable business propositions.